In 28 years of work, PCI Media Impact and our local partners have produced more than 5,000 episodes of 100 television and radio dramas. Together, these programs have reached more than 1 billion people in more than 40 countries. We are currently working in more than 30 countries, telling the stories that change the world. See what’s on the air, in the editing room and ready for rebroadcast by click on the links.
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The proposed 9-month program will focus on creating a production guide and story approach that will both entertain, and pave the way for messaging and behavior modeling that will result in real social change. The program is part of UNICEF’s Facts for Life (FFL) Communication Initiative and will be directed mainly towards women aged 15-35 and towards public servants with responsibilities for mothers and children. Through a diversity of high-tension adventures and riveting relationships characters will model powerful pro-social behaviors.
PCI Media Impact and Fundación Social have partnered to train youth community-based organizations and Fundación Social’s staff in Entertainment-Education (E-E) methodology and communication for social change strategies. The program encourages youth to participate in community development plans to build a fair, caring, productive and peaceful society
This multifaceted initiative uses the power of music and photography to address the epidemic of sexual violence in Liberia. We help survivors tell their stories through photos and we work with a popular musician to produce anti-rape songs that resonate with the community.
My Gorilla – My Community’s goal is to further develop and implement a comprehensive communications for behavior change program that will cultivate a community more sympathetic to WCS’s science-based conservation efforts, creating a favorable environment for gorillas and avoiding extinction.
The My Island - Community Action Campaigns consist of five specific campaigns in the Bahamas, Tobago, St. Lucia, St. Vincent and the Grenadines and Grenada. Each of the campaigns focuses on executing a four major campaign activities to help communities confront the emerging consequences of climate change by rehabilitating natural sea defenses of local mangroves ecosystems. Campaigns include school visits with mascots and local musicians, special events and community mangrove clean-ups.
The program employs a multi-pronged communications approach to motivate social change. The program will create a 16 to 24 episode Entertainment-Education radio serial drama to weave together relevant information on Western Chimpanzees with a compelling story modeling desired attitudes and behaviors that will reduce threats to chimpanzee populations.
Liberia, Sierra Leone
Teenage pregnancy is a virtual epidemic in Peru. In the city of Cusco alone, one in five young women has been pregnant between two and four times before her 20th birthday. Adolescent use of contraception is below 2.6 percent, and illegal abortion is on the rise.
PCI Media Impact and WildlifeDirect have launched a global, anti-poaching themed "Ndovu" ("Elephant" in Swahili) Music Contest in East Africa. We are leveraging the support of Kenya’s famous Hip-Hop singer, Juliani, to promote this program throughout his large fan base and have launched a global call for songs across musical artists to submit their own songs addressing elephant conservation...
The My Community-My Water program will produce a 90-episode radiodrama "Sed de Ti." This project holds as objectives: positive behavior change in communities when it comes to protecting water sources, water and sanitation methods, and responsible use of potable water. "Sed De Ti" is broadcast to the marginal rural and urban populations of four primary regions, one for each distinct Peruvian microclimate (coast, desert, jungle, highlands).
The Sustainable and Thriving Environments for West Africa Regional Development (STEWARD) program is a forest conservation and sustainable livelihoods program led by a United States Agency for International Development (USAID) and United States Forest Service / International Programs (USFS/IP) partnership that focuses on conserving trans-boundary “priority zones” in the Upper Guinean Forest Ecosystem of Guinea, Ivory Coast, Sierra Leone, and Liberia.
Guinea, Ivory Coast, Liberia, Sierra Leone
Strong Voices - Strong Women, a production supported in part by a grant from the Open Society Foundation, is a regional program dedicated to creating a knowledge-sharing network for organizations to share their experiences and strategies in this field. It seeks to empower NGOs and grassroots organizations to strengthen their capacity to use communications to influence and mobilize public opinion, change policy and promote access to health services.
Colombia, Peru, Bolivia
In 2013 and again in 2014, PCI Media Impact partnered with Professor David Gere and the UCLA, Art & Global Health Center, to design and facilitate a 5-week workshop, entitled Soap Operas for Social Change. Throughout this intensive course, students designed and produced an E-E serial drama, which included scriptwriting, casting, acting, film production, and editing.
In response to the White House’s crackdown on sexual assault on campus, the UCLA students in the class created a 4-part web series on the subject, entitled “The What We Want”. In addition to writing, casting, acting in, and producing the web series, students also created an on-campus campaign for promoting it to their community and a facilitator discussion guide for Resident Advisors and teachers to use when screening “The What We Want” for students and student health clinicians.
This series is designed to inform the public, foster interpersonal dialogue and inspire positive behavioral practices concerning the conservation of the rainforest and freshwater ecosystems of the Sierra Madre mountains and the coastal watersheds in Chiapas. Positive environmental values promoted in the drama “Jacinta” include the protection of endangered species, ecosystem-specific climate change adaptation strategies and sustainable agricultural practices in the face of harmful behaviors associated with forest fires, illegal logging, irresponsible development projects, growing human settlements, and inaccessibility due to mudslides and heavy rains. The team is now working on the second phase of the program and will be launching a theater production at the world renowned zoo in Chiapas called the Zoomat.
Dulce Brisas is a radio drama designed to promote awareness in young people about the ways to prevent pregnancies and STIs. According to The Planned Parenthood Federation, one out of 10 adolescent females becomes pregnant each year because of a lack of education or contraceptives. Almost half of Ecuadorian girls do not finish high school.
In Peru, approximately one out of three people is under 18 years old. 13% of female teenagers between 15 and 19 years old have been pregnant at least once. Only 8.8% of adolescent women are currently using some method of family planning. 51% of teenager women in Peru lack information about STD’s, and HIV/AIDS.
Gifty likes Kweku, but she doesn’t like that he lazes around with his friends all day. He’s a mechanic and has skills that could make their community nicer. Though Gifty is respected for working hard to restore the city’s once pristine beaches and protect the local turtle population, her father dismisses her efforts and promises her hand in marriage to avoid arrest for illegal fishing activities.
BodyLove is a radio drama that tackles common health issues and targets African American women over the age of 35 in Alabama. Alabama is the second most obese state and has the highest rate of diabetes. Tune into BodyLove, drama that’s good for you. It just might save your life.
Looking for Love is a radio drama designed to promote families free from violence, and to increase the ownership of sexual and reproductive rights in adolescents and women. According to Bolivia’s National Institute of Statistics (INE) 64.1% of women are survivors of some type of violence (sexual, physical, or psychological) perpetrated by a current or ex-partner.
El Alto, Bolivia
Bush Melee is a new local radio mini drama about love, life and livelihoods around St Vincent. Tune in to meet Mavis, a jewelry maker who is struggling to single handedly look after her six children to Mr Pappyshow who is known by all for his bad attitude and taste for rum.
Callaloo is a steamy radio drama making a big splash in fifteen Caribbean countries. The compelling drama is part of a larger communications program, My Island – My Community, using media and communications to address a suite of pressing HIV/AIDS, environment, and climate change issues to build community resilience.
The three Paz Villa women–a grandmother, her daughter and her grand-daughter–together portray half a century’s worth of struggles for dignity and women’s rights in “The Heart of a Woman”. Their story takes us on a journey through the pains and pleasures of being a woman.
In Manabí, Ecuador, 74.8% of the population lives in poverty, 47.4% in extreme poverty. Adolescent pregnancy rates increased, from 9.8% in 1998 to 18% in 2006. For every five births, one is born to an adolescent mother. 20% of adolescent women have had at least one pregnancy.
PCI Media Impact has developed with Fauna & Flora International and local partners a program called Eat Some, Keep Some. The program uses Entertainment-Education and other communications tools to inform and engage Liberians about the impact of climate change and sustainable forest management.
The Intruder: Protect Yourself Against HIV to educate youth on sexual health and HIV/AIDS prevention methods. This program emphasized HIV transmission, prevention of discrimination and stigmatization of HIV and AIDS carriers, and the importance of communication in households regarding HIV.
Del Sur para el Sur addresses food security and environmental sustainability in the southern region of Bolivia. In 2005, 63% of the population of Bolivia (8.8 million people) lived below the poverty line, causing malnutrition which contributes to infant and maternal mortality, mental retardations, and physical limitations.
The amount of waste allocated per day in the municipal dump in Guatemala City is around 900 tons. On average, a person in Guatemala City produces 0.727 kilograms of garbage daily. It is estimated there are 1,000 illegal solid waste dumps in Guatemala City. Industries and people living by the river banks have converted the rivers into clandestine garbage dumps.
23% of Guatemalan women had their first sexual experience between the ages of 15-19. 69% of women had their first sexual experience between the ages of 20-24. 92% did not use any STD, HIV or pregnancy prevention measure during their first sexual experience.
PCI Media Impact produced the weekly radio drama “Montaña de Pasiones”, which is the main feature of the one-hour live talk show “Esta Es Mi Gente” (This is my people) to develop sustainable agriculture, reduce wood extraction and preserve native flora and fauna in the mountain.
The Mexican State of Chiapas is the first in the world to base its constitution on the UN Millennium Development Goals (MDGs). Mucho Corazón (A Lot of Heart) is helping spread the word about the MDGs and the importance of sustainable development, gender equity and respect for Indigenous Peoples by weaving information about the MDGs into a dramatic story.
My School-My WEEE will be produced into a radio drama in a “by kids, for kids” format and will focus on the methodology of Waste of Electronic and Electrical Equipment (RAEE, Residuos Aparatos Eléctricos y Electrónicos), which addresses issues of recycling electronic devices such as cell phones and computers.
Pachamamanchikta Wagauchasun is a radio drama designed to strengthen the knowledge concerning the separation and final disposal of trash. Geared towards school age children, the program focuses on environmental protection and improvements in health.
Toque Mágico was featured as the principal segment of the 60-minute live show De Pies a Cabeza (From Head to toe). Media Impact produced Toque Magico in partnership with Colectivo Pro Derechos Humanos’s (PRODH), a community-based organization, to educate youth about sexual and reproductive health.
Ukux Kaj Ukux Ulew created awareness about the protection and conservation of the environment in relation to waste management, depletion of water sources, and air pollution. The radio talk show, which was broadcast in Q’eqchi (Mayan language), addressed waste management and types of garbage, recycling, identification and protection of water sources, and nutrition awareness.
Vibra Chiapas consists of radio and television magazines and events developed by our partners in Chiapas. The magazines and events are designed with and for youth and promote a wide variety of issues. Main highlighted topics include sexual and reproductive health, sexual and reproductive rights, HIV and AIDS, gender equality, tolerance, and diversity.
Globalization often marginalizes rural populations, especially rural farmers who are forced to abandon their traditional production practices. In Anolaima, Colombia, these cultural changes have caused residents to disconnect from their community. But Corporación Tierrafertil, Radio Ecos de Rosarios and PCI Media Impact are working to revive these important traditions.
Vamos a La Fija is a youth program that includes a radio serial produced by and broadcast for youth in the South of Colombia. The program promotes sexual and reproductive health, communication between generations, and the political participation of young people in their communities.