Violence against Children
(Malawi)

The video uses animation to bring life to data gathered by Malawi’s Violence Against Children and Young Women Survey (VACS). Violence has a lasting impact on its victims which can be detrimental on a child’s development. As the future of the country, it is imperative violence against children be challenged.

According to VACS, 2 out of 3 Malawian children experience violence. 1 out of 5 girls and 1 out of 7 boys experience sexual violence. 2 out of 3 boys and 2 out of 5 girls experience physical violence. 1 out of 5 girls and 1 out of 3 boys experience emotional violence. Abusers are often family members, peers, or teachers. Most girls felt the violence they experience was a result of something they did wrong. Women are led to believe it is ok for men to beat their wives and they do not report domestic violence in an effort to keep their families together. Less than 1 in 10 Malawians receive professional help and less than 1 in 4 know where to seek help.

“Malawi’s children are the country’s hope for the future.” Children make up over half of Malawi’s population and the majority of them are victims of violence. Experiencing violence can lead to mental distress, drunkenness, risky sexual practices, susceptibility to STIs, self-harm, and suicide. This video calls for urgent action by everyone from government officials to Malawian society. By renouncing acts of violence that are seen as normal, and responding to those we witness, we can change the rate at which violence occurs.

In 2015 PCI Media Impact partnered with UNICEF in their goal to end violence against children. Using data collected by Malawi’s Violence Against Children and Young Women Survey (VACS), we created an info-graphic with the help of the award-winning animator Firdaus Kharas. Targeting audiences in Malawi and abroad, the video summarizes the prevalence of violence against children and how important it is to change the social norm.

In a captivating 4 minute video, the simplistic visuals provide a striking partner to the equally startling numbers. It is important the video be engaging to attract a young audience, yet sensitive to the subject matter. It is a fundamental human right that children be protected as they are unable to be independent. The info-graphic stresses violence is a problem most children in Malawi face, but also that violence is wrong and we must make an effort change. This video aims to encourage change by spreading awareness.

Currently, too many children are victims of violence in Malawi. Without addressing the issue, the cycle of abuse will continue for generations, perpetuating the mental, physical, and emotional distress they experience.

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