Toque Mágico
(Ecuador)

The story revolves around a group of young magicians enrolled in a school of magic. Intriguing characters, plot twists, and storylines weave in messages of gender equality, alcohol abuse, and adolescent reproductive and sexual health.

Toque Mágico was featured as the principal segment of the 60-minute live show De Pies a Cabeza (From Head to toe). Media Impact produced Toque Mágico in partnership with Colectivo Pro Derechos Humanos’s (PRODH), a community-based organization, to educate youth about sexual and reproductive health.

The rate of adolescent pregnancy increased from 9.8% in 1998 to 18% in 2006 in Ecuador. 20% of adolescent women have had at least one pregnancy. In Manabí, 74.8% of the population lives in poverty and 47.4% lives in extreme poverty.

Colectivo Pro Derechos Humanos
Radio Alfaro

The show targets adolescents ages 10-19, in five urban communities of Jipijapa, Ecuador: El Anegado, América, Puerto Cayo, Membrillal and Julcuy. The show had over 10,000 listeners, which equals about 16% of the population of Jipijapa.

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