Mpa Mpa Nkuwe (Let’s Share)
Target audience: Frontline communities who make their home around Uganda’s national parks, in particular Bwindi Impenetrable National Park.
The Issue: Uganda is a country rich in biodiversity, however human-wildlife conflict, resource dependency and population growth are placing huge pressure on its natural resources, including its national parks which are home to the critically endangered mountain gorilla.
In response to this, the Poverty and Conservation Learning Group (PCLG), a learning network coordinated by the International Institute for Environment and Development (IIED), established its first national group, the Uganda Poverty and Conservation Learning Group (U-PCLG) in 2011, to bring together Ugandan conservation and development practitioners to share their experiences and to work together to better inform policy and practice. The Jane Goodall Institute (JGI) Uganda coordinates U-PCLG. PCI Media Impact is collaborating with U-PCLG to strengthen communication deliverables, including three radio talk shows on equal revenue sharing between the protected park areas and communities, a theme song by the famous Ugandan musician Richard Kawesa, addressing U-PCLG priority biodiversity conservation issues, and design and distribution of a conservation-themed 2D comic strip to ‘turn up the volume’ on these critical issues.
Read more about how the video was made in this Blog.
In 2013 and again in 2014, PCI Media Impact partnered with Professor David Gere and the UCLA Art & Global Health Center to design and facilitate a 5-week workshop entitled "Soap Operas for Social Change." Throughout this intensive course students designed and produced an E-E serial drama, which included scriptwriting, casting, acting, film production, and editing.
In response to the White House’s crackdown on sexual assault on campus, the UCLA students in the class created a 4-part web series on the subject, entitled “The What We Want.” In addition to writing, casting, acting in, and producing the web series, students also created an on-campus campaign for promoting it to their community and a facilitator discussion guide for Resident Advisors and teachers to use when screening “The What We Want” for students and student health clinicians.
PCI Media Impact is collaborating with Belize Fisheries Department, Wildlife Conservation Society, and the Oak Foundation to ignite the passion of Belizeans across the country to protect the seas and fisheries that they depend on through a radio drama that follows the life of people in the village.