(Sierra Leone, Liberia, Guinea)
#ISurvivedEbola is the first campaign to directly engage Ebola survivors from Guinea, Liberia, and Sierra Leone in the national and international initiative to end the ongoing outbreak. The campaign places survivor stories at the center of efforts to:
• Inform the West African general public about the virus and how they can protect themselves and their communities from it;
• Reduce stigmatization and promote reintegration of Ebola survivors; and
• Shift the international narrative around the Ebola outbreak away from fear and despair, toward resilience and hope, while vigorously addressing the remaining challenges.
Commissioned by the Paul G. Allen Family Foundation and Vulcan Productions, #ISurvivedEbola is being implemented by PCI Media Impact in collaboration with UNICEF. The campaign is part of Paul G. Allen’s broader #TackleEbola initiative, and is consistent with Mr. Allen’s overall efforts.
30 short documentary-style Ebola survivor stories
– Produced in video, audio and print formats
– Airing on television, radio, and in community outlets
12 radio dramas
– airing on 36 local and national radio station call-in shows
– Guests include Ebola survivors and local experts
Four songs and music videos
– Recorded by local artists
Posters and billboards
– Highlight West African survivors and their messages
– Low-spec digital products
– WorldReader eBooks/biNu
Campaign website: http://isurvivedebola.org
– Houses all content; international audience
Social media/online content sharing for survivor stories
– Accounts on Facebook, Twitter, Instagram
PCI Media Impact is collaborating with Belize Fisheries Department, Wildlife Conservation Society, and the Oak Foundation to ignite the passion of Belizeans across the country to protect the seas and fisheries that they depend on through a radio drama that follows the life of people in the village.