Peru and Bolivia, Hand In Hand

November 1, 2016

Cross-Border Efforts to End Human Trafficking
When a local radio station in Copacabana, Bolivia began broadcasting our radio drama Raíces de Violencia in 2015, little did they know that its audience would reach across national lines.
The station, La Voz del Santuario, was one of 40 local partners selected to be part of our State Department-funded program on gender-based violence. Raíces de Violencia was a hit in Copacabana, and La Voz del Santuario radio hosts Tania Oroz and Noel Meruvia became champions of our approach to using entertainment media to influence behavior change on social issues.
One day, Oroz and Meruvia received a call from the authorities of Yunguyo, a Peruvian town just across the border. They learned that thanks to the spillover of their radio signal, Raíces de Violencia had gained a second audience in the bordering nation!
Soon, the two towns were working together on the struggle for gender equality. The Emergency Center Office in Yunguyo brought Oroz and Meruvia to their event for the International Day of No Violence Against Women. From then on, media agencies, local authorities and social organizations from both Copacabana and Yunguyo have been working with PCI Media Impact to bring our programs to Peruvian stations.
For Peruvian officials in Yunguyo, gender-based violence was a serious concern. But their priority was to tackle the issue of human trafficking for forced labor and commercial sexual exploitation. They soon learned about our work with Bolivian schools to use our antitrafficking drama La Caldera as an educational tool.
The director of the Micaela Bastidas School in Yunguyo reached out to our Bolivian team member Johnny Anaya, who helped the Peruvian district to broadcast and implement La Caldera in 10 schools throughout the area, and to engage students in community mobilization activities that raise awareness and share ways to combat human trafficking at the Peruvian-Bolivian border.