In The News News Categories

The World’s Most Subversive Soap Operas (The Daily Beast)

November 26, 2013

A great article, featuring PCI Media Impact, by Christopher Dikcy in The Daily Beast… “From telenovelas about Latin America’s missing girls to a series on conflict resolution in wartorn lands, soap operas are surreptitious agents of social change in the developing world.”  Read the full article  here .

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Radio Integración, haciendo Comunicación para el Buen Vivir (LA BITÁCORA)

July 9, 2013

In this La Bitácora article, Lisseth Zhuma applauds Radio Integración, PCI Media Impact, and various other partners for using communications and alternative approaches to development in order to promote positive social, environmental, and health-based changes in many Ecuadorian communities. Leer más  

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Entertainment Education With PCI Media Impact (EXAMINER)

April 17, 2013

Recently, PCI Media Impact has been featured in an article on highlighting the success of our programs. A wonderful narrative about E-E and the growth of Media Impact, the article provides a comprehensive look into what we are all about and how storytelling can be used to change the world. Check Out the Full [...]

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A radio drama encourages water sanitation in the district of La Matanza, Peru

February 11, 2013

Radio Cutivalú and PCI Media Impact, in collaboration with the Regional Director of Housing, Construction and Sanitation, will produce a radio drama in La Matanza district to promote the management of water, sanitation and hygiene.

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My School-My Community program featured on News 12

December 13, 2012

Our My School-My Community program was featured on New York’s News 12.  Click here to watch the segment.

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How Soap Operas Changed the World (BBC)

April 27, 2012

Soap operas aren’t often celebrated for contributing to the good of society. Whether it’s the materialism of Dallas or the idle gossip of Neighbours, they are better known for being shallow and addictive than for bringing about social change…   Check Out the Full Article   Listen to the Progamme            [...]

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Soap Operas With a Social Message (NY TIMES)

January 27, 2012

Every Sunday evening, seven million Kenyans sit in front of their television sets to watch “Makutano Junction,” a soap opera set in a fictional village. In one episode, audiences watch as a woman, Mama Mboga, holds her crying infant. “I need some money to take Joni to hospital,” she tells her husband, Erasmus, after he wakes [...]

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Let Me Entertain You (WORLD BANK)

January 19, 2012

When we talk about how mass communication can be used to foster development effectiveness, what kind of communication are we talking about? Well, I would say that we often talk about information-centered mass communication – be it in political media or through other channels. Communication centered on facts and bits of information is certainly a [...]

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