In The News

Entertainment Education With PCI-Media Impact (EXAMINER)

Recently, PCI-Media Impact has been featured in an article on Examiner.com highlighting the success of our programs. A wonderful narrative about E-E and the growth of PCI, the article provides a comprehensive look into what we are all about and how storytelling can be used to change the world. Check Out the Full Article Here  [...]


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A radio drama encourages water sanitation in the district of La Matanza, Peru

Radio Cutivalú and PCI Media Impact, in collaboration with the Regional Director of Housing, Construction and Sanitation, will produce a radio drama in La Matanza district to promote the management of water, sanitation and hygiene.


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My School-My Community program featured on News 12

Our My School-My Community program was featured on New York’s News 12.  Click here to watch the segment.


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How Soap Operas Changed the World (BBC)

Soap operas aren’t often celebrated for contributing to the good of society. Whether it’s the materialism of Dallas or the idle gossip of Neighbours, they are better known for being shallow and addictive than for bringing about social change…   Check Out the Full Article   Listen to the Progamme            [...]


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Soap Operas With a Social Message (NY TIMES)

Every Sunday evening, seven million Kenyans sit in front of their television sets to watch “Makutano Junction,” a soap opera set in a fictional village. In one episode, audiences watch as a woman, Mama Mboga, holds her crying infant. “I need some money to take Joni to hospital,” she tells her husband, Erasmus, after he wakes [...]


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Let Me Entertain You (WORLD BANK)

When we talk about how mass communication can be used to foster development effectiveness, what kind of communication are we talking about? Well, I would say that we often talk about information-centered mass communication – be it in political media or through other channels. Communication centered on facts and bits of information is certainly a [...]


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