WHAT WE DO
Find out what we're all about and why our productions and methodology are helping to change the world for the better!
OUR ANNUAL REPORT
PCI-Media Impact had a banner year in 2011, acting as a catalyst for growth of Entertainment-Education in more places around the globe than previous years.
ENTERTAINMENT-EDUCATION
Entertainment-Education is the process of purposely designing and implementing a media message to both entertain and educate. This is done to increase audience members? knowledge about an educational issue, create favorable attitudes and influence behavior and cultural norms.
Entertainment-Education programs draw on our deep affinity for stories to reveal worlds of new possibilities, where dramatic conflicts and decisions are tied to real world consequences.
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